Friday, July 29, 2016

Constitution Party of the U.S.

This is the bumper sticker for Darrell Castle and Scott Bradley for this presidential year's election. They are the candidates for the Constitution Party. Notice the old paper look. This discoloring effect reflects a visual queue that referenced the physical look of an over 200 year old document like the Constitution. Unlike the Elephant and the Donkey, the Constitution Party uses their logo of an eagle which creates a moment of asymmetry that pulls your focus away from the names. The use of large last names in all caps and in read capture your attention. Something about the shrinking stars toward the middle is enjoyable, though it stops at this long red star with little stars circling that star which seems a bit of an overkill. A few elements do distract from the names which might not prove to be effective strategy. Still, it is an attractive bumper sticker.

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